Case study · Partner company

Wellsom

Oral care for dry mouth, bad breath and the appliances that keep your mouth healthy. Developed with dental experts and sold through dental practices and direct to consumers.

New YorkOral healthLaunched to revenue
Three amber Wellsom bottles: oral rinse, hydrating rinse and appliance cleaner
The intention

Clinical results, calm design.

Mouthwash aisles are loud, neon and full of claims. Wellsom took the opposite route: amber apothecary bottles, a soft navy and pastel palette, and a clean typographic logo, so a product dentists recommend could sit on a bathroom shelf like something you chose.

Brand identity

Logo, color and graphic elements
The Wellsom wordmark in navy
A modern, clean typographic logo
The Wellsom wordmark on its construction guides
Built on guide lines for its curves and spacing
Navy#2B497A
Bright White#FFFFFF
Blanc de Blanc#D9D9D5
Saltwater Slide#C8E0EB
Hint of Mint#DFEFE4
Rounded color blocks used as frames and image masks
Rounded blocks hold key words or mask photography

Voice

Lines from the site and packaging

Let’s talk about your mouth.

Say goodnight to dry mouth.

A cleaner mouth starts with cleaner appliances.

Better together.

Applications

Posters, web and patient mailers
Two Wellsom posters reading Welcome to this new lifestyle
Wellsom web product pages with amber bottles
Navy Wellsom mailer card for Oral Rinses
Navy Wellsom mailer card for the Oral Appliance Cleaner

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